MAD emerged from their passion for crafting impactful products and their dissatisfaction with the prevailing norms, including grueling 14-hour workdays, encountered during their 12 years in digital agencies, product companies, and studios. Having witnessed a variety of industry practices, they resolved to establish a more effective approach to operating a creative business that benefits both themselves and everyone they collaborate with. Their motto is to "Make A Difference."
Brand we ♥ and work with
MVFW23 featured runway shows, panel talks, immersive shopping experiences, and after-parties. Fashion icons like Adidas, Tommy Hilfiger, and DKNY showcased their collections, along with innovative activations from over 60+ brands and designers. During the event, Unilever’s Magnum ice cream brand debuted its #NotAvailableInTheMetaverse campaign, showcasing a stunning short film on doWow billboards.
Amplified awareness and reach for advertising campaigns, designer and brand content, as well as the main CTAs and activities of the event.
The project has indirectly received funding from the European Commission’s Horizon 2020 Framework Programme through the STADIEM project (Grant Agreement 957321)
