MAD emerged from their passion for crafting impactful products and their dissatisfaction with the prevailing norms, including grueling 14-hour workdays, encountered during their 12 years in digital agencies, product companies, and studios. Having witnessed a variety of industry practices, they resolved to establish a more effective approach to operating a creative business that benefits both themselves and everyone they collaborate with. Their motto is to "Make A Difference."

Brand we ♥ and work with

dcl dowow 2

The campaign

MVFW23 featured runway shows, panel talks, immersive shopping experiences, and after-parties. Fashion icons like Adidas, Tommy Hilfiger, and DKNY showcased their collections, along with innovative activations from over 60+ brands and designers. During the event, Unilever’s Magnum ice cream brand debuted its #NotAvailableInTheMetaverse campaign, showcasing a stunning short film on doWow billboards.

The results

Amplified awareness and reach for advertising campaigns, designer and brand content, as well as the main CTAs and activities of the event.