Adidas

Brand we ♥ and work with

dcl dowow 2

The campaign

MVFW23 featured runway shows, panel talks, immersive shopping experiences, and after-parties. Fashion icons like Adidas, Tommy Hilfiger, and DKNY showcased their collections, along with innovative activations from over 60+ brands and designers. During the event, Unilever’s Magnum ice cream brand debuted its #NotAvailableInTheMetaverse campaign, showcasing a stunning short film on doWow billboards.

The results

Amplified awareness and reach for advertising campaigns, designer and brand content, as well as the main CTAs and activities of the event.