House of Web3

House of Web3 (HW3) stands as the pioneering retail platform, where its community of artists, innovators, and creators collectively own fractional shares. HW3 specializes in tailor-made collaborations that seamlessly merge digital assets and collectibles with physical art, jewelry, and apparel. By representing the fusion of the digital and physical realms in fashion and art, HW3 empowers its members to gain enhanced access and a greater share of profits through active participation.

Brand we ♥ and work with

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The campaign

MVFW23 featured runway shows, panel talks, immersive shopping experiences, and after-parties. Fashion icons like Adidas, Tommy Hilfiger, and DKNY showcased their collections, along with innovative activations from over 60+ brands and designers. During the event, Unilever’s Magnum ice cream brand debuted its #NotAvailableInTheMetaverse campaign, showcasing a stunning short film on doWow billboards.

The results

Amplified awareness and reach for advertising campaigns, designer and brand content, as well as the main CTAs and activities of the event.