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MVFW23 featured runway shows, panel talks, immersive shopping experiences, and after-parties. Fashion icons like Adidas, Tommy Hilfiger, and DKNY showcased their collections, along with innovative activations from over 60+ brands and designers. During the event, Unilever’s Magnum ice cream brand debuted its #NotAvailableInTheMetaverse campaign, showcasing a stunning short film on doWow billboards.
Amplified awareness and reach for advertising campaigns, designer and brand content, as well as the main CTAs and activities of the event.