Creating an interactive online event space for a virtual hackathon
Learn how Update Deutschland hackathon gathered 6.000+ unique users and reached 20+ minutes engagement time, using doWow proprietary media wall software.
Use Case:
About Update Deutschland
- Date: March 19th-21st, 2021
- Type: Virtual hackathon
- Size: 6.000+ attendees
- Industry: Impact-driven | virtual event
Challenge
Help Update Deutschland host interactive, user-centric and failproof virtual event in less than a fortnight.
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With the participation of the German Chancellor Angela Merkel and other high-level Government and Industry speakers, the Update-Deutschland event page had to be 100% fail-proof, GDPR-compliant, and able to serve millions of user requests simultaneously;
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The busy agenda required extensive live moderation - switching seamlessly between calls to action, content, and communication channels with a clear user journey to direct attendees’ attention to interactive elements essential in keeping attendees engaged throughout the 48-hours event;
- The Update Deutschland organizers wanted to have a unique look and feel for an event and make it inclusive, especially for hearing-impaired individuals.
Outcome
100% customizable, secure and interactive virtual hackathon pages with live moderation, interchangeable functionality, and technical support.
Unique layout
Using our proprietary media wall system, we designed a custom layout for the Update Deutschland hackathon. Each tile on our media wall was interactive and hosted a multitude of content including YouTube, live streams, Zoom, Instagram & Twitter feeds, agendas, Typeform, CTAs, sponsored links, and social backlinks.
URL hosting & GDPR
To ensure fail-proof event page performance, we ran the virtual event via our infrastructure which is tried and tested to handle millions of simultaneous requests via the unique URL chosen by the Update Deutschland team. Using sandboxing by design, we were able to relay all traffic in a tightly controlled environment to ensure a greater level of privacy and protection for attendees and organizers alike.
Hearing-impaired access
To provide a focused event experience for hearing-impaired individuals, a CTA was integrated on the main page that led to a unique media wall with text and slogans as well as a unique live stream dedicated to the hearing-impaired via sign language.
Live moderation
Engagement & interaction
We placed various CTAs and backlinks behind the tiles of the media wall so that key information like FAQs or list of challenges was just a click away.
We integrated Typeform and an interactive agenda to allow participants to engage, sign up, or view a detailed schedule while watching the live stream without leaving the event forum.
