Bringing live user-generated content to the metaverse: Decentraland Metaverse Music Festival 2022

doWow’s interactive billboards showcased Decentraland‘s community and partner content, teleporting visitors to the #DCLMVMF22 festival sites to enjoy performances by 150+ artists, featuring names such as Ozzy Osbourne, Björk, Dillon Fancis, Vladimir Cauchemar, SNH48 and many more.

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Use case:
Decentraland Metaverse Music Festival 2022

Decentraland’s Metaverse Music Festival 2022 took place on November 10-13 and brought together a stunning lineup of 150+ artists, thousands of attendees and Web3-enabled, immersive music experiences.
Date: November 10–13, 2022
Location: Decentraland | Metaverse
Event type: Online
Size: Huge
Category: Festival
Industry: Metaverse
Organiser
Decentraland's Metaverse Music Festival 2022

Challenge

Broadcast content from hundreds of artists and dozens of partners, allowing attendees to interact with festival's experiences.

Decentraland Foundation, always seeking new ways to engage and grow, was looking for how to broadcast and curate all the music, art, and branded content over the festival’s 4 days. They used doWow media walls for:

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Outcome

First-ever live and interactive content broadcasts in the metaverse

A fully customizable Web3-ready billboard

The metaverse is a place where creativity is unrestricted. Why make boring billboards?

For DCLMVMF22, we built fully custom media walls in different sizes and shapes. Each one hosted interactive content, designed to engage attendees with festival’s artists, brands, partners in prominent locations.

One of the best things about doWow is that anyone can create its own Web3-ready billboard in less than five minutes via our app. 

DCLMVMV2022 Visual2 1 1
DCLMVMV2022 Visual5 screen editor 1

Instant content delivery & curation

Static, hardcoded banners do not belong in the metaverse. With our content broadcast infrastructure, we were able to bring the explosion of creative content at DCLMVMF22 to the festival billboards by:

Engagement, interactivity & UGC

It doesn’t matter how good it is if you can’t interact with it.

DCLMVMF22 featured hundreds of experiences and performances. It was important that doWow billboards did more than look good; they also helped festival goers make the make the most out of their experience. Each piece of content could be interacted with, clicked on, or used to teleport you to the next performance.

Plus, we gathered user-generated content from Twitter and promoted the #DCLMVMF2022 hashtag via an interactive social media campaign, where attendees could tweet a selfie and be featured on our billboards.

DCLMVMV2022 Visual3 teleport
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High-quality multiple video broadcasts

To host thousands of simultaneous users and deliver high-quality content, metaverse environments require substantial server capacity. Using doWow, a metaverse can broadcast more content with low latency and optimized data strategy, making it possible to:

Decentraland’s Metaverse Music Festival is a celebration of the global Web3 community through music. We are always looking for innovative ways to make the metaverse a more enjoyable experience. The doWow solution shares this vision and offers us a way to increase engagement and interaction within Decentraland through broadcasting mixed media and user-generated content

Emma Mansfield, Partnerships at Decentraland. Tweet

DoWow