Broadcast content from hundreds of artists and dozens of partners, allowing attendees to interact with festival's experiences.
Decentraland Foundation, always seeking new ways to engage and grow, was looking for how to broadcast and curate all the music, art, and branded content over the festival’s 4 days. They used doWow media walls for:
First-ever live and interactive content broadcasts in the metaverse
A fully customizable Web3-ready billboard
The metaverse is a place where creativity is unrestricted. Why make boring billboards?
For DCLMVMF22, we built fully custom media walls in different sizes and shapes. Each one hosted interactive content, designed to engage attendees with festival’s artists, brands, partners in prominent locations.
One of the best things about doWow is that anyone can create its own Web3-ready billboard in less than five minutes via our app.
Instant content delivery & curation
Static, hardcoded banners do not belong in the metaverse. With our content broadcast infrastructure, we were able to bring the explosion of creative content at DCLMVMF22 to the festival billboards by:
Engagement, interactivity & UGC
It doesn’t matter how good it is if you can’t interact with it.
DCLMVMF22 featured hundreds of experiences and performances. It was important that doWow billboards did more than look good; they also helped festival goers make the make the most out of their experience. Each piece of content could be interacted with, clicked on, or used to teleport you to the next performance.
Plus, we gathered user-generated content from Twitter and promoted the #DCLMVMF2022 hashtag via an interactive social media campaign, where attendees could tweet a selfie and be featured on our billboards.
High-quality multiple video broadcasts
To host thousands of simultaneous users and deliver high-quality content, metaverse environments require substantial server capacity. Using doWow, a metaverse can broadcast more content with low latency and optimized data strategy, making it possible to: